Sportsman Cap & Bag’s Imperial brand was named the official licensed headwear of Major League Pickleball (MLP). It’s the first official licensed headwear for the league, in a sport that’s been growing in popularity, attracting endorsements and growing its promotional footprint.
“As a trusted partner of MLP, we’re honored to be named their ‘official licensed headwear’ and to create innovative, first-of-its kind product offering for fans of pickleball everywhere,” Todd Johnson, Imperial CEO, said in a press release. “We’re in total support of the huge growth this sport has seen in recent years. The Imperial brand is for everybody, and we look forward to becoming an integral part of the fabric of pickleball.”
Due to its accessible nature, Pickleball is one of the fastest-growing sports in America. The equipment is minimal, it’s not high-octane action, and there’s no contact, making it something for just about any age group. Also, the gear that is involved makes for great branding opportunities in both the apparel and hard goods sides.
The Imperial collection of headwear will be available on the Major League Pickleball collection on Imperialsports.com. It represents all 24 teams in the league, which has seen investment from sports stars like Tom Brady, LeBron James, Naomi Osaka and more.
“Imperial is a trusted brand with a long history in the industry,” Dan Saferstein, president of Sportsman Cap & Bag, said. “They’ve already taken over the golf world, so we’re excited to see what impact they have on a relatively new, fast-growing sport like pickleball.”
